LAUNCHING 5G WITH RAIN
Event Overview
Client: Rain
Event: Rain 5G International Launch Event, Cape Town
Audience: 80 Guests including the Rain Team, Clients and Partners
The Vision
Rain, South Africa’s pioneering data-only mobile network, launched the country’s first stand-alone 5G (SA 5G) network which was a milestone built entirely on Rain’s own infrastructure. This next-generation network enhances fixed wireless broadband (FWA) connectivity, delivering ultra-fast, reliable internet to homes and small businesses via 5G home routers.
The roll-out marked a major leap forward in 5G performance offering faster uplink speeds, lower latency, and improved reliability and unlocking opportunities for cloud-based VR, gaming, and advanced enterprise services.
To celebrate this achievement, Rain required an event agency to plan and execute a high-impact launch event at its iconic heritage headquarters in Cape Town’s CBD. The challenge? Just 24 hours to bring it all together.
Our Strategy & Approach
With the venue already secured, we conducted an emergency site recce to evaluate the heritage building and begin rapid design and planning all within the tight 24-hour timeline. Collaborating closely with Rain, we ensured every element of the event infrastructure aligned with brand standards and supported the desired flow of the launch proceedings.
The main event took place outdoors in the courtyard, so a marquee was installed to protect against unpredictable weather. Large vertical screens in the reception area showcased Rain 5G branding and launch information, creating a striking first impression for guests.
To maximize comfort and engagement, we opted for a cocktail-style layout, complemented by live entertainment that enhanced the overall guest experience and brought energy to the celebration.
Event Execution
The Rain 5G Launch was a landmark celebration, creating a sense of pride and excitement for both the team and their guests. Attendees explored the event spaces, gaining insights into 5G technology while networking and celebrating the significant milestone together.
Our team provided comprehensive event management services, including:
Strategic event design and planning.
Bespoke décor tailored to the Rain brand.
Event infrastructure setup and management.
Professional photography to capture the moments.
Live entertainment to enhance guest engagement.
On-site event management ensuring seamless execution.
The Results
Key Outcomes:
A remarkable, engaging launch: Showcased Rain’s innovation in 5G technology while delivering a great guest experience.
Boosted team morale and alignment: Strengthened internal collaboration and unity across teams.
Enhanced partnership collaboration: Fostered a greater sense of support and shared purpose among stakeholders.
Celebration of a milestone achievement: Marked a unique moment in the company’s journey with lasting impact.