CONNECTING STUDENTS TO FNB'S FUTURE LEAGUE GRADUATE PROGRAMME

Event Overview

Client: FNB

Event: Brand Activations, Gauteng and Western Cape

Audience: 22 000+ Graduate Students

The Vision

The FNB Future League Graduate Programme is a dynamic 12-month initiative designed to transform recent graduates into strategic thinkers and leaders.  It is structured to provide real-world experience and offers rotational exposure across various business units, including digital and data analytics, risk and compliance, investment and retail banking, software development and cybersecurity, as well as business analysis and client engagement.

As part of their talent sourcing strategy, FNB aimed to target graduates at various career expos to connect and profile local potential candidates for the programme. They needed an event marketing agency to help develop and execute a brand activation strategy.

Our Strategy & Approach

Inspired by the ‘Navigate Your Future’ campaign, we transformed the message into a dynamic brand activation. Expo stands were designed as immersive environments, showcasing a bold colour palette and powerful brand presence. To extend impact, the activation hit the road, evolving into a national university roadshow that connected directly with students, sparked curiosity, and inspired future-forward conversations.

Event Execution

The activation became the central point of student interaction, designed to reinforce the campaign tagline, “If you’re ready for the future, we’re ready for you” In collaboration with a specialist AI company, we created an immersive environment where students could envision their career paths. The AI activation enabled them to select from a range of future-focused personas, which were then superimposed onto their own photographs, providing a highly personalised experience.

Our delivery included:

  • Conceptualisation and design of the activation environment

  • Creation of a vibrant and engaging activation space

  • Production of expo infrastructure, furniture, and branding

  • Supply of AV equipment to support the AI technology

  • Coordination of branded corporate gifts

  • Event Management of the roadshow

The Results

Key Outcomes:

FNB’s commitment to youth investment and its pivotal role in student recruitment across South Africa were highlighted

Students were immersed in a futurist experience

A vibrant activation space designed to spark curiosity and engagement.

Vision and inspiration for potential career paths

Supported the recruitment process

Promotion of the Future League Graduate Programme and canvassing of applicants

Client testimonial

“I have had the opportunity to work with Natasha and her team on projects in the graduate recruitment space for FNB for many years. She has consistently demonstrated professionalism, creativity, and reliability.

Natasha brings solid knowledge and competence in event management and exhibitions, particularly in the context of career fairs and graduate-focused activations. She has played a key role in managing exhibitions and developing engaging game show-style experiences that effectively integrate digital and audio-visual components. Her ability to balance logistical detail with innovative concepts has ensured smooth execution and strong impact with target audiences.”


Joanna Preston

Head of Young Talent Enablement, Talent

“I have had the opportunity to work with Natasha and her team on projects in the graduate recruitment space for FNB for many years. She has consistently demonstrated professionalism, creativity, and reliability.

Natasha brings solid knowledge and competence in event management and exhibitions, particularly in the context of career fairs and graduate-focused activations. She has played a key role in managing exhibitions and developing engaging game show-style experiences that effectively integrate digital and audio-visual components. Her ability to balance logistical detail with innovative concepts has ensured smooth execution and strong impact with target audiences.”


Joanna Preston

Head of Young Talent Enablement, Talent

“I have had the opportunity to work with Natasha and her team on projects in the graduate recruitment space for FNB for many years. She has consistently demonstrated professionalism, creativity, and reliability.

Natasha brings solid knowledge and competence in event management and exhibitions, particularly in the context of career fairs and graduate-focused activations. She has played a key role in managing exhibitions and developing engaging game show-style experiences that effectively integrate digital and audio-visual components. Her ability to balance logistical detail with innovative concepts has ensured smooth execution and strong impact with target audiences.”


Joanna Preston

Head of Young Talent Enablement, Talent

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